Instagram for Business: The Post / by Edward Thomas

The importance of building great posts is evident; if you look at any popular Instagram account one consistent feature is the quality of posts and the relevance to their audience. This is something that you should strive to replicate in order to grow a great following and keep your audience engaged. 

Keep your posts professional, this means that grainy and poorly lit images are out. If you are laying text over your image, then be sure to proofread everything before posting, spelling mistakes and poor grammar aren't great to have associated with your brand. Text overlay should be clear and readable, make sure that it stands out and adds an extra dimension to your image. The goal is to evoke an emotional response within your audience.

Below, is a good example of a post that we created before we were a social media agency, when we were initially growing our Instagram account, Origin.




No matter your business or which sector you are working in, motivational quotes are a great way to evoke an emotional response from your followers. For some reason, people just go mad for these kinds of posts and it's a great way to build your audience and generate interaction. If you don't find it particularly relevant to your industry, why not introduce 'Monday Motivation' or 'Mid-week Motivation', utilising quotes on an attractive looking background.

However, if you're lucky enough to have a product that is pleasing to the eye, then you can take a number of professional photos. Both, with nice backgrounds/surroundings and also lifestyle images to promote the lifestyle that people buying your product might aspire too.

It's important to experiment in the early stages, try different styles and learn which ones best resonate with your audience. Once you've identified the type of posts that are working best, you can double down on that style and really spark quality engagement from your followers.


  • Consistency in themes and styles
  • Quality images
  • Stay relevant to your audience
  • Experiment in the beginning
  • Recognise popular content and double down
  • Lifestyle shots are powerful